International Marketing Competition: Information for Teachers

This competition is open to all students who are currently studying a world language. Teams may have a maximum of five members. There are no limits  on  participating in multiple years: students may participate again in subsequent years and team composition may repeat. The five person team maximum remains in effect. 
The students'  task is to prepare a marketing strategy for a designated target market and product.  
Your team will be required to give a 12-minute presentation during which you will present your marketing strategy to a panel of judges. Immediately after your presentation, your team will respond to questions during a three minute - Q&A with the judges. The presentations will be without any identification and reference to the schools. No materials, clothing, or accessories displaying school logo will be permitted. 
 

Responsibilities  
 

Note: Some of these guidelines may be specific to the current year's competition. 
 

  1. Complete the registration form to register students.
  2. Monitor and encourage continuation of student research by guiding students' efforts, but do not teach them information needed for the competition.
  3. Encourage students to watch this video presentation before they attend or view the recorded Business and Language workshop via Zoom (date to be announced). This workshop will be recorded and shared with schools that cannot participate live due to scheduling conflicts.  
  4. Schedule an intra-school competition, if your school has more than one team.
  5. Submit school participation fee* by Tuesday, April 21, 2026. 
     

* The school participation fee is $100.00 and contributes towards the expenses of the final competition, as well as the participation certificates which are issued not only to the final teams at the inter-school competition, but to all students whose teams participated throughout the year in the video conferences and intra-school competitions.

Please issue a check in the amount of $100 made out to "Global Studies Center" and mail to: 
 

Catherine Fratto 
Global Studies Center 
4100 Posvar Hall 
230 S. Bouquet Street 
University of Pittsburgh 
Pittsburgh, PA 15260